"Doing a good seo is crucial ... but the key is to offer quality content."
In general, users do not make
much use of the lists of favorites or bookmarks browsers provide
systems and rarely directly typed the URL of the page you wish to go,
because he might not know it.
Given this dynamic, web
positioning strategies are critical . Since on the other hand, after a
search of less than 40% of Internet users reached the second page of
results that provides a search engine, and only 10% check to the third.
This is where it is clear the need to achieve visibility and to achieve
this we need to think like search engines to better communicate with
them.
Google, Yahoo, MSN and
company order their results through mathematical algorithms that undergo
analysis hundreds of factors. Each company uses a different formula and
the idea is not decipher.
The answer lies in the SEO .
SEO is the acronym for "search engine optimization (Search Engine
Optimization) or" search engine optimizer "(Search Engine Optimizer),
which gives us a series of clues and techniques to interpret the mode of
operation search engines.
1. Content
What users see vs. what are
the search engines. Users can watch and / or read the website but search
engines can only read the programming code with which they are
developed and, even today, still can not read them all equally, for
example, Flash has recently joined Google results but can not be
optimized as HTML.
Graphics, sounds and videos
are part of a page that search engines can not decipher it is for this
reason that the positioning work is based on HTML tags and text.
2. Indexability
This concept refers to the
ownership of the page to be properly indexed by search engine robots,
allowing access to all corners, facilitating navigation and showing all
its contents clearly.
"The meta tags
The Meta Tags are code in the
header is not visible on screen when displaying the page. There are
several types of Meta-Tags and they do a description of the content and
features we want that search engines take into account.
* Meta Robots : This tag is only necessary if you want that page is not indexed in search engines.
* Meta Description : This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
* Meta Keywords :
Perhaps the most important, she put the key words through the schools
want this page to be found on search engines. Any other Meta tag is not
considered by most search engines, only for some very specialized. It is
noteworthy that Meta tags are not a magic solution to position a site
in search engines, you must use all the techniques to be successful.
In conclusion, the main goal HTML tags to keep in mind for a good positioning are:
- Title.
Before entering into any
other theme or gimmick positioning is important to define the titles of
our pages, which should make a brief reference to the content of the
page to which you are assigning, taking care to include the most
important word describe the page or section to which we refer.
- Description.
Individual short description
or abstract of the document as a meta tag that summarizes in a brief and
concise content of the document and that may appear below the title in
the "SERP's (search results pages of search engines.)
- H1, H2, H3, ... Hn
Correspond to the holders of
any websites, so that the text you include in this tag will be taken
into account for the contents of the page. Its importance depends on the
number that accompanies them, H1 being the most important and so on
until H6. You should only use a single level page and not found much use
beyond the H4.
"The relevance
Relevance is an important
point, this means that any word used in the title and meta tags of the
page in question should be included within the text content of the page.
It is noteworthy that some practices are penalized by search engines
such as using hidden text and word lists.
"The URL
You try to be as descriptive
as possible and semantically also facilitate proper indexing of the
document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of
the page and improve your position in search engines is important that
labels view the URL above and have the same content.
»Photos
Are not read by search
engines, but you can rename them or give them descriptive attributes to
facilitate indexing. A picture of a cat whose name is "12345.jpg" is not
very descriptive, but if you change it to "gato.jpg" and you're telling
the search engines what is that picture. And you can add the ALT
attribute, very important for accessibility of documents and for proper
indexing, with a description of the photo, in this case ALT = "a gray
cat," and that will also serve people with disabilities be aware of
their visual content.
"The outgoing links
They are also an important
factor in the confidence that generates a site. Always try to add value
to the user through the content with outbound links. Since your users
can not navigate all the available web pages: Convert your reference
page with unique content and a number of resources that extend and
complement the information.
"The map
Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.
3. Keywords
One of the most crucial
factors in the management of the natural results are the key words, as
in any book we are informed of the contents of the page and to be text,
are perfectly understood by search engines, you should avoid using text
as: "Home Page", "Home," Name of the Institution. "Search engines are
the main gateway to cyberspace. A person who wants to find a page on the
Internet, usually done through a search engine.
All positioning campaign must
begin with the analysis of the keywords or keywords for which you want
to optimize the website. Keywords means those words such as "hotel" or
strings of words such as "hotels in Barcelona, and your choice will
depend on the content of your campaign goals, and finally, the target or
target to which you want to address .
The SEO is roughly 4 points:
* Content. Basis of SEO,
without content you have nothing to position . The aim is that the
content created, has quality and is accessible and readable by search
engines. You can use SEO-Browser to view your site as you would a
search engine.
* S.E.O. (search engine
optimization)Keywords (keywords) . The basis for the classification of
any form are the key words, for according to the words that we include
on our site, we store the search engines. So choose the best keywords
for your site is one of the great challenges of SEO . The typical
procedure for choosing and finding keywords is that once chosen the
theme on which we write, we make an investigation of possible keywords,
through research on the topic to see what kind of concepts and words are
which are more related to it and then brainstorm ideas related
words (can be via a tool like Google for keywords ). Once you've
identified several key words then check the
frequency with which they are
searched and choose according to your target market and existing
competition for that keyword. It should be noted that the term " keyword
"does not necessarily refer to a word and in most cases refers to
phrases .
* Optimization. Once you have
the list of keywords you're using should try to take the best advantage
of optimizing your content using tags , as the title (title), headers
(h1, h2, h3, ...) and description (mini-summary of your page.)
* Authority. The way you show
the search engines that our site is relevant, is through the sites we
link. Making other sites link to us is what is known as link building .
In addition, since the content is not sold by itself is important to
promote related sites, portals and social networks and eventually
cultivate relationships with other bloggers and with your own readers,
it is these that can help you promote you by word of mouth.
4 . Professional Services
Hiring an SEO is a very
important decision that can improve your site and save time, but also
risk damage to your reputation. Make sure to research the potential
benefits and the damage that a solvent can cause little SEO on your
site. Many SEOs and other agencies and consultants provide useful
services for website owners, including:
* Review the content and site structure.
* Technical assistance in the development of web sites, for example, hosting, redirects, error pages, using JavaScript, etc.
* Content Development.
* Management online business development campaigns.
* Keyword research.
* SEO training.
* Experience in specific sectors and geographic regions.
Advertise on Google does not
influence the position in which your site appears in search results.
Google never accepts money to include or rank sites in our search
results, appear in organic search results is free.
There are free resources such
as Google Webmaster Tools, the Webmaster Central blog and the official
forum, which can provide a wealth of information about optimizing your
site for organic search. You can find many of these free resources and
information on paid search in Google Webmaster Central .
