5 Link Building Mistakes

Link Building is an important aspect of any website SEO campaign. Lots have been written about it and that’s why we are not going to discuss here “how to get backlinks for your site “. As clear from the title of post, we are concentrating on things which should be avoided during link building campaign.

Why does anyone try to increase the backlinks? Obviously to increase SERP of site and to improve SEO and page rank. But what if same process acts in the other way? Wrong link building strategy can really hamper your site in search engine rankings. So while increasing backlinks try to avoid the these basic mistakes

1. Same/Single Anchor Text

In link building tips you will always find to use anchor text and put your keywords in anchor text. But what if you start using single anchor text in each link building technique e.g commenting, forum signature etc?

Search engines algorithms are much refined and smarter now. It would signal that they are not the natural links, rather they are manipulated for improving search engine ranking for a specific keyword. So use a set of anchor texts instead of using single anchor text.

2. Rapid Increase in Backlinks in Short Period

There are many link building companies offering their paid services to increase the inlinks in short time. By using such services your links might increase in a short time but again would it be look natural that you have 1000 links at start of January and 10000 links at the end of January?  Obviously, no.

So if it’s not looking natural to you, same is the case with the search engines. Link building is an ever going process and should be increased at natural pace.

3. Major Chunk of Links from Single Site

Your link should be well distributed over different WebPages. I have personal experience of it. My blog was having Google Page Rank 2 after few months of its creation; it was free Blogger hosted blog at that time, I tried to increase the inlinks by joining a SEO forum and took part actively on the forum and after few days my links increased, but at next Google pagerank update my blog rank came down to zero. After trying to asses what has happened actually, I came to the conclusion that it’s because my major inlinks (about 90%) came from a single site.

4. Excessive Link Exchange

Link exchange is another link building technique in which two publishers exchange their links to have good ranking. Do not exchange link excessively as it will not look natural. Google Matt Cutts said in an interview that

“At first we said avoid the reciprocal links. Really, what you need to do is avoid the excessive reciprocal links. So we added the word excessive.

Because, if you look at the Google directory, which is like the open directory in Dmoz except with PageRank and the Yahoo directory, it’s almost certain that Google links to Yahoo and Yahoo links to Google on some level.”

So one can exchange the link but if your site has excessive links to sites which have your links, then it can cause trouble.

5. Excessive Links from Low Rank Sites

Its one of the basic things in link building that a link from a quality site is better than 100 links from low rank sites. So try to get the quality link by using methods like interesting and topic related comments, writing guest posts etc. It’s better to invest time to have the permanent quality links rather than to waste hours in getting low links.

18 SEO Myths Unleashed

SEO is no more a hidden art. It has developed well in past 10 years and many things have changed around in the working of search engines and SEO techniques. Best as well as Worst thing about SEO is that techniques in SEO changes quite frequently but the goal remains the same to get Quality traffic from search engines. In these advancements there are few old or say outdated stories related to seo that are there on Internet which are no more then a myth. So in this article we will be discussing over them.

1. Myth: “Using picture links instead of text link is bad seo” Fact: Many people compromises on that and spoils their website design just to change picture links into text link as they believe on this myth but the fact is that it's wrong. Search engines equally gives preference to image links just you have to make sure that you have used proper alt tag in the image links.
2. Myth: "I can secure my web page from search engines by adding that web page link in Robots.txt with disallow tag" Fact: Again this is a myth that in this case you have used Robots.txt and have used disallow tag for the web page but still if search engine bots find external link to that web page then bots may crawl to your web page making it insecure . So, the best way to protect you web page from bots is to make your web page password protected as bots can not bypass password security.
3. Myth: “My website will only be indexed in search engines if I will submit my website in them” Fact: No, this is a myth as your website can also get Indexed from the external incoming links to your website from other websites. In case of SEO, getting indexed from external incoming links is preferred way of getting indexed then submitting site in search engines.
4. Myth: "SEO is an easy job" Fact: Well in todays world of Internet, SEO is not that easy as it used to be in past years. Now search engines have gone clever and can even punish you for using shortcut tricks.
5. Myth: “SEO is all about getting higher PR (Page Rank) ” Fact: If you are thinking that SEO is all about PR then you are wrong. SEO is to get Quality Traffic on your website. It can be in terms of Faithful readers or Potential Customers. If you are not getting Quality visitors on your high page rank website then page rank of your website is of no use.
6. Myth: “Web Sites that uses JavaScript gets penalized” Fact: Search engines are not that dumb that they will ban you for using standard technology. However their bots won't be able to follow the links via JavaScript , So it's always a better idea to use a simple HTML hyper-links along with JavaScript so that bots can easily crawl your website.
7. Myth: “All visitors lands up in the front page of my website” Fact: Search Engines gives merit to each page on the website individually and give them credit on the basis of content on that page. So visitors will directly land on the page that have corresponding information that the visitor is searching for in the search engine.
8. Myth: “A flash website have no chance of getting good SEO” Fact: Well this is a pure myth that flash page can't get a good SEO. However you will get less options of promoting that but that doesn't meant that you can't do good SEO for that. There are over 100 factors where you can still work on for getting good SEO for that flash page.
9. Myth: “Using Meta Tags with lots of keywords helps in getting higher page rank” Fact: Although Meta Tag have played a dramatic role in the past for SEO but now search engines are more clever then before , So you should only use relevant data in Meta Tags instead of filling it with keywords. In case your Meta Tags are not appropriate for your content then your website can be punished by search engines accordingly.
10. Myth: “Positions in Search Engines are guaranteed” Fact: It's not true that once you have achieved a high position in search engine then that position will never go down but still if you have done good SEO then it will alway give you some good results.
11. Myth: “SEO companies guarantee that web page you want to promote will come first in Google search result” Fact: Nobody can guarantee that which ten website will come up in google top 10, this is a sales strategy of SEO companies that they try to get more customers. In Google Help Center it is clearly stated that “No one can guarantee rankings in Google.” . Google has over 200 rules to determine results.
12. Myth: “Repeating keyword in your web page content will get a higher rank of web page for that keyword in serp (Search Engine Result Pages)” Fact: This is absolutely wrong, Search engines have gone smarter . In case you repeat the same keyword in your content then you will not only spoil the content of your web page but you can also be flagged as Spam site via search engines.
13. Myth: “When our website will get enough visitors then we will think of doing it's SEO” Fact: Isn't that funny ? But it's true i have dealt with many clients who have reacted in this way when i gave them the proposal for SEO. They might be suffering from the disease of “Chicken before the egg” syndrome.
14. Myth: “Trading link with any website will help my website to rank higher in search engine” Fact: If you are getting the back link from the website that doesn't belong to your website then the visitors coming to your website won't be interested in you website content and that will only increase the bounce rate of your website and links that you will be placing on your website for another website that doesn't belong to the content theme of your website, then you might even loose visitors because of that.
15. Myth: "Sitelinks only appear for the websites with high PR (Page rank) Fact: Sitelinks are automatically generated by search engines on the basis of traffic that the websites are getting. Sitelinks are auto generated and only show sitelinks for results when Search Engines think they'll be useful to the user. You can't do anything in sitelinks except blocking them from being displayed in search engines.
16. Myth: “I should always consider another sites's Page-rank before i link to them or ask that website to owner to link me” Fact: will that help your visitors ? Link to sites that your website visitors might be interested in and only ask for those website owners to link you back whose website visitors might be interested in content of your website.
17. Myth: “Website with higher PR (Page Rank) will always rank higher in SERP (Search Engine Result Pages)”. Fact: You should always keep that in mind that Page Rank is just 1 criteria for SERP there are more then 200 criteria for that . If search engines think that the website with lower PR (Page Rank) have more relevant content for the keyword then the website with higher PR (Page Rank) then the website with lower PR (Page Rank) will rank higher in SERP.
18. Myth: “We should place our all keywords in H1 tags” Fact: Using Header tags is always helpful in SEO but if you are using H1 tag multiple times on your web page then search engines can punish your website for that.

Now these were the few myths that we have discussed in this articles. I am sure that you will be able to over come these myths and making your website better for visitors of your websites as well as for Search Engines.

Top 5 Ways to get Free One Way Backlinks to your site

One way backlinks are very critical to any website success. The more one way backlinks pointing to your site, the more your Google Pagerank and the more amount of traffic you will get. This should also increase your sales,etc.
But the thing is.. getting the right and quality one way backlinks from high pagerank sites is not an easy task, and in this article, we'll find out some of the best ways to get free one way backlinks:

1. Try to write as much quality content as you can... that will encourage the readers to link to your site. The more useful, informative content you post, the more likely people are to link it. But, this method can take a while to really pay off because like all the new websites, you don't get much traffic.

2. Write quality articles and submit them to top article directories like ezinearticles and goarticles. The advantage in this is, you'll not only get a backlink from high pagerank directories, but also you'll find that your articles are used on other people's sites with a backlink to your site.

3. Participate in forums,discussion boards that are related to your website's niche and add a link to your site in the signature. Make sure that you write quality posts, don't spam. This will also help you get some decent traffic to your site.

4. There is absolutely nothing wrong to get a backlink from a related blog post you decide to comment on. This is one of the effective way of one way link building especially if you comment often on blogs. Comment on blogs related to your niche with a link back to your site as your signature.. and Again, make sure you never spam.

5. Submit your site link to major, well known web directories. Getting listed in directories related to your site not only bring you tons of targetted traffic, but will also improve your search engine rankings. Some of the popular directories to get listed in are DMOZ directory and Yahoo directory. You can submit your link to both paid and free directories and they worth your time.

How to add Blogger Share Buttons to Custom Blogger Templates

Recently, Blogger released their new Share Buttons feature which makes it easier for your Blog visitors to bookmark, tweet, fshare, email ,etc your post.

But, if you're using any custom blogger template.. you may not see the widget appearing in blog..even though you activate it.

So, if you have that problem. here is how to fix it.
(before making any changes..first backup your template)

1. Sign into Blogger > Design > Edit html
(tick the expand widget templates)

2. Add this line anywhere you want the widget to appear


<b:include data='post' name='shareButtons'/>

Normally, in most templates, you can add it after this line..

<p class='post-footer-line post-footer-line-1'>

If you don't find that above line in your template....
Find this one.

<p><data:post.body/></p>

and add this code after that line..


<p><data:post.body/></p>
<div style='clear:both; padding: 10px 10px 10px 10px;'> <b:include data='post' name='shareButtons'/> </div>


Note: If you're using Magazine style blogger template, You can find the data:post.body line TWO TIMES.. So, try in both ways and find out which one is working..and remove the other one.

Finally..Save the template!

If you still don't see it in your Blog, Make sure..you activated it by going to
Blogger dashboard > Design > Click the 'edit' button of the Blog post section.