Making Money Online With PPC
Pay Per Click is a way to drive traffic to your site. You create small written ads for your product or site and then place the ads with one of the PPC network companies, such as Google AdWords or even social media sites like facebook or even eBay. People click on the ads and go to your site. You only pay for the ad when someone clicks on the ad.Generally speaking, the more you are willing to pay per click, the higher on the list your ad will show up in a search when someone searches for the keywords you used in the ad. You can create ad campaigns like this for your own site or learn to manage this form of advertising for other people sites. Many website owners are looking to outsource this task as pay per click campaign management can be very cumbersome when approaching ad spends of $100,000 monthly. With a solid foundation and, when properly executed, PPC Advertising can drive a great deal of highly qualified traffic to your site very quickly and bring huge profits to your bottom line in no time.
Google AdWords allows you to run advertising on Google’s internet ad network. The ads you see on the right side of the page when you Google something (A.K.A. search on Google) are called AdWords. You determine the keywords that you want to use and create the ad. The ad then may appear in a Google search or on someone’s webpage. You only pay for the ad when someone clicks on the ad. You also have the ability to control how much you want to spend each day. For example you may want to set a limit of $6.00 per day with a cost of .20cents per click. Google has tools to help you figure out where the ad might appear based on other people that are using the same keywords and how much they are paying per click. So if you have a product or a service on a website, you can get traffic by running Google Ads
Google AdSense allows you to place Google ads on your website. Essentially it’s AdWords that runs on your website, instead of and/or in addition to, the ads running on the right side of Google search result page. Google does a fairly good job at matching ads for your site. So if you have a site about photography, ads related to the photography niche would run on your site. You make money from AdSense when a visitor to your site clicks on the ad. You can run these ads on any kind of website that you have, assuming the site meets Google guidelines. You can even design a site with the sole purpose of running AdSense on the site for revenue although just like any other site, made for AdSense sites must have valuable content and be useful to the reader.
Installing the AdSense code is not at all difficult and Google does a good job at explaining the whole program. It’s not unusual for well trafficked sites to make in excess of ONE MILLION dollars a month, each and every month, from AdSense style advertising network advertisements.
PPC Arbitrage simply is buying low and selling high only in this case, you are buying and selling the same *space* while taking advantage of price differences on the different PPC networks.
Let’s say one ad network is selling a topics ad space for 15c/click and a competing ad network is selling the same topics ad space for 1/click. You keep the difference in price. Unfortunately the risks can easily be as high as the profit. Typically you have to buy the traffic before you can sell it. Example, you advertise on a low cost pay per click network, you then have the ads landing page display the high paying ads of the same type. The trick is to have just the right information on your sites landing page. If your info is too good, your prospects won’t have to click on the ads. If it’s not good enough, you may not be deemed worthy of displaying the ads.
Let’s say one ad network is selling a topics ad space for 15c/click and a competing ad network is selling the same topics ad space for 1/click. You keep the difference in price. Unfortunately the risks can easily be as high as the profit. Typically you have to buy the traffic before you can sell it. Example, you advertise on a low cost pay per click network, you then have the ads landing page display the high paying ads of the same type. The trick is to have just the right information on your sites landing page. If your info is too good, your prospects won’t have to click on the ads. If it’s not good enough, you may not be deemed worthy of displaying the ads.