5 Adwords Techniques People Use To Make Money Online

In my last post, I mentioned about adwords as one of the ways to drive traffic to your website. Adwords is simply one of the most powerful tool invented in advertising. It allows your site to be seen by hundreds of people instantly.

While a large number of internet marketers have made money online by using it, an even more number of marketers have their shirts burned overnight by using it. So be careful.

So how do you make money online by using adwords?

Traffic.

Did you remember in our last post the equation: no traffic = no money? Drive traffic to your website by using adwords. Drive visitors to your site by having a compelling ad.

Here are 5 techniques I used to increase the clicks of my adwords:

1. Positioning of the bolded keyword. If you’re into adwords already, you know that when the searcher types a keyword, that keyword appears bolded in the ad. For example, if the searcher types “plasma tv”, the words “plasma” and “tv” will be bolded like this:

Plasma TV Sales
Buy Plasma TV for Les
Next Day Delivery

Many of the advertisers know this and they intentionally use the keyword in their ad. But do you know that you can add a little twist to this?

Here’s How to do it:

Position your keywords on the far left side or the far right side to grab the searcher’s attention. For example:

Buy Plasma TV
Only $1,300 for Plasma TV
Next Day Delivery, Plasma TV

While it may not read that good but hey! It surely grabs the eyeballs!

2. Inclusion of numbers. I don’t know, but the eyes just love numbers. If you put numbers in your headlines, especially those that relate to the product, the clicks simply rise sky-high. Here are 3 headline examples:

a. $1300 Plasma TV
b. $2,142 In Just 11 days?
c. Drop 13 Pounds In 72 Hours

3. Referencing of famous people. When using this technique make sure you do your homework. Check who are the famous people using the product you are offering.

Here’s an an example:

Remove Excess Fat Now
Transform Your Body In 2 Weeks
(Britney Spears Used This)

Also notice the use of parenthesis which added the power to this ad. Always remember to do this legally and properly. This technique is extremely potent.

4. Capitalizing the first letters. Well, this was what I first learned when I started Google Adwords. This little tweak could exponentially increase your CTR.

Change the first letter of every word of your ad to the Upper Case. This includes the following:

Headline
Description Line 1
Description Line 2
Display URL

Here’s an example:

5. Shorten Ad. This is seldom used by advertisers. But with almost everybody doing the same thing with adwords, doing something different could significantly push your CTR thru the roof.

Most of the advertisers would try to maximize the number of characters allowed by Google – 95 characters total. But to be recognized be different.

Original Ad:
Buy Canon Camcorder Today
Canon’s ZR800 MiniDV Camcorder
Next Day Delivery at $253.99

New Ad:
Canon Camcorder
Price: $253.99
5% Discount

The sheer slimness of the ad differentiates itself from its competitors. This is also powerful because with this kind of product people only care for one benefit, and that is the price.

Now open your Adwords account and try using these 5 techniques and see your number of clicks explode! By the way, be sure to check you daily budget.

How To Make Money Online ?

Making Money Online With PPC

Pay Per Click is a way to drive traffic to your site. You create small written ads for your product or site and then place the ads with one of the PPC network companies, such as Google AdWords or even social media sites like facebook or even eBay. People click on the ads and go to your site. You only pay for the ad when someone clicks on the ad.Generally speaking, the more you are willing to pay per click, the higher on the list your ad will show up in a search when someone searches for the keywords you used in the ad. You can create ad campaigns like this for your own site or learn to manage this form of advertising for other people sites. Many website owners are looking to outsource this task as pay per click campaign management can be very cumbersome when approaching ad spends of $100,000 monthly. With a solid foundation and, when properly executed, PPC Advertising can drive a great deal of highly qualified traffic to your site very quickly and bring huge profits to your bottom line in no time.

Google AdWords allows you to run advertising on Google’s internet ad network. The ads you see on the right side of the page when you Google something (A.K.A. search on Google) are called AdWords. You determine the keywords that you want to use and create the ad. The ad then may appear in a Google search or on someone’s webpage. You only pay for the ad when someone clicks on the ad. You also have the ability to control how much you want to spend each day. For example you may want to set a limit of $6.00 per day with a cost of .20cents per click. Google has tools to help you figure out where the ad might appear based on other people that are using the same keywords and how much they are paying per click. So if you have a product or a service on a website, you can get traffic by running Google Ads

Google AdSense allows you to place Google ads on your website. Essentially it’s AdWords that runs on your website, instead of and/or in addition to, the ads running on the right side of Google search result page. Google does a fairly good job at matching ads for your site. So if you have a site about photography, ads related to the photography niche would run on your site. You make money from AdSense when a visitor to your site clicks on the ad. You can run these ads on any kind of website that you have, assuming the site meets Google guidelines. You can even design a site with the sole purpose of running AdSense on the site for revenue although just like any other site, made for AdSense sites must have valuable content and be useful to the reader.

Installing the AdSense code is not at all difficult and Google does a good job at explaining the whole program. It’s not unusual for well trafficked sites to make in excess of ONE MILLION dollars a month, each and every month, from AdSense style advertising network advertisements.

PPC Arbitrage simply is buying low and selling high only in this case, you are buying and selling the same *space* while taking advantage of price differences on the different PPC networks. Let’s say one ad network is selling a topics ad space for 15c/click and a competing ad network is selling the same topics ad space for 1/click. You keep the difference in price. Unfortunately the risks can easily be as high as the profit. Typically you have to buy the traffic before you can sell it. Example, you advertise on a low cost pay per click network, you then have the ads landing page display the high paying ads of the same type. The trick is to have just the right information on your sites landing page. If your info is too good, your prospects won’t have to click on the ads. If it’s not good enough, you may not be deemed worthy of displaying the ads.

Social Media – Getting Started With Twitter

Twitter is just another example of the light speed at which communications are catapulting forward, and corporate America (as well as home business online marketers) should do our best to keep up. Social Radar, a research group reporting on activity and trends in social media, ranked Twitter number one in June 2009. Close on their heels were iPhone, Google and Facebook. Yes my friends, there were more “tweets” (140 character exchanges on Twitter) than there were searches on Google.

Let’s start with the basics. What is Twitter? Twitter is a text only platform that launches discussion and banter with a basic question, “What are you doing?” The answers must be 140 characters or less and are sent via the web, mobile texting, instant message and or a variety of applications.

But what is it really? Depends on who you ask. To some, Twitter is a fun escape from the doldrums of the job, home life or commute; to some it is a way to feel close to friends, family and associates (divided by schedules or geography); to some it’s an instant communication and information dissemination device; and most importantly to home business professionals like you, Twitter is the one of the most powerful, real time marketing system now in play.

But, before we go any further, get it out of your head that Twitter is mysterious and complicated. It’s just a communication vehicle that allows people and companies to deliver bite-sized messages…in 140 characters or less. And where all the people are – is where those who are running a business from home need to be too.

But, you ask – isn’t Twitter just a big waste of time? Well, yes and no. Is TV a waste of time? Is listening to radio a waste of time? What about surfing the web, flipping through a newspaper, reading email, talking on Skype, checking Facebook or cable news? The answer to all of the above is – yes… sometimes – and sometimes not. Like all media, people can choose what they want from Twitter. All media can be engaged for fun, relaxation, education, major announcements, public relations and access to breaking news. It doesn’t matter what peoples’ intentions are. All you need to remember is that millions of people live on Twitter, giving you millions of opportunities to reach them!!

Unlike traditional media however, Twitter can also be used for advice, personal branding, feedback, directions, self or business promotion and marketing.

Immediately you are taken to a page that already has you email address filled in – and asks for your password. If you type in your password, the system automatically sends a message to everyone in your contact list inviting them to follow you on Twitter. If you want every single person in your system to receive this email, then fill in your password and allow Twitter’s automatic email invitation to run. This can take a few minutes. If you DO NOT want Twitter to send an invitation to everyone in your contact list, do NOT fill in your password! Just go to the top right and click “skip”. People who have both business and personal contacts in their computer may not want one group or the other to be included. You can always have one Twitter account for personal use, and one for business.

A good way to expand your following is to check out Twitter account of others you know – or people whose tweets you find interesting. Check out their followers. When you mouse over their name, a brief bio or description comes up. If you like it, begin following them. Chances are, the people they are following will be like-minded. Next, check out some groups and search for individuals who may be good prospects.

Another way to find people you may want to follow is to visit search.twitter.com. This is actually a Twitter site, but it provides more options for finding people. When you get to this site’s homepage, click on “advanced search,” and quite a few options come up that are pretty self explanatory. Similar to how you can add information in a Google search by adding the plus sign (+), you can fill in more than one of the search fields for more specific results.

Before you can accelerate you business using the Twitter platform, you need to use it a little and get a feel for how it works, what kind of tweets you like, and some Twitter etiquette. This can happen pretty fast though, so dive in and get started.

What is Google Adwords?

With Google AdWords you can create and display ads for your company, quickly and easily. Post your ads on Google and our advertising network, whatever your budget, you only pay if people click your ads.

AdWords ads appear alongside search results when a user searches on Google using one of your keywords. Ads appear under "Sponsored Links" in the sidebar of the search page or above the free search results. In this way, your advertising will be aimed at an audience already interested in your business. You can also post their ads on Web sites to display the Google network growth. And you can select the locations in the network display exactly where you want to display or you can let the role of contextual targeting your keywords relate to the content of web sites.

You can choose from a variety of formats for your ads (eg ads, text and video) and easily monitor their performance through the reports available in your account.

With AdWords there is no minimum monthly charge, only one activation fee symbolic. Learn more about the cost of advertising with Google AdWords.

For more information about Google AdWords or to begin creating ads, visit the AdWords homepage .

If you want to start running your ads and looking for an agency or professional to help you, you might consider using a Google Advertising Professional certified by Google. Learn more about Google Advertising Professionals or visit Google Advertising Professionals Search for a list of professionals that are suited to your requirements.

Basic SEO for beginners

The role of keyword in search engine optimization is very important. The target keyword of the page must be in the page including heading, anchor text and meta tags. In the age of internet, it is very tough to get top rank in search engines for a particular keywords even if your website has good PR and back links. It is due to lack of SEO techniques.

Remember these points when targeting the keywords:

1. First of all do not target your page with single keyword. Use keyword combination. If your website is related to travel in India, target it by "India Travel" not by India or by travel.

2. Use keyword suggestion tools to find the idea of appropriate keyword for a particular page. The popular keyword suggestion tools are google, keyword discovery, etc.

3. Must use your keyword in heading tag, 1-2 times in title and description, means not more than 7-8 times. Do not repeat it excessive to get higher in search engine ranking. It is against the search engine guidelines and your website can be penalize.

4. Use misspelled words in the page. If your one of the page is providing tour information on Taj Mahal then use "Tag Mahal" because people from outside India using it and will be beneficial for you.

5. Title tag should not more than 5-15 words, description should be up to 200-225 words and keywords should not more than 150 words.

6. If you are using images then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.

7. Use keyword in anchor text and it must be relevant text according to the page. Do not use text irrelevant to the page.