Twitter is just another example of the light speed at which communications are catapulting forward, and corporate America (as well as home business online marketers) should do our best to keep up. Social Radar, a research group reporting on activity and trends in social media, ranked Twitter number one in June 2009. Close on their heels were iPhone, Google and Facebook. Yes my friends, there were more “tweets” (140 character exchanges on Twitter) than there were searches on Google.
Let’s start with the basics. What is Twitter? Twitter is a text only platform that launches discussion and banter with a basic question, “What are you doing?” The answers must be 140 characters or less and are sent via the web, mobile texting, instant message and or a variety of applications.
But what is it really? Depends on who you ask. To some, Twitter is a fun escape from the doldrums of the job, home life or commute; to some it is a way to feel close to friends, family and associates (divided by schedules or geography); to some it’s an instant communication and information dissemination device; and most importantly to home business professionals like you, Twitter is the one of the most powerful, real time marketing system now in play.
But, before we go any further, get it out of your head that Twitter is mysterious and complicated. It’s just a communication vehicle that allows people and companies to deliver bite-sized messages…in 140 characters or less. And where all the people are – is where those who are running a business from home need to be too.
But, you ask – isn’t Twitter just a big waste of time? Well, yes and no. Is TV a waste of time? Is listening to radio a waste of time? What about surfing the web, flipping through a newspaper, reading email, talking on Skype, checking Facebook or cable news? The answer to all of the above is – yes… sometimes – and sometimes not. Like all media, people can choose what they want from Twitter. All media can be engaged for fun, relaxation, education, major announcements, public relations and access to breaking news. It doesn’t matter what peoples’ intentions are. All you need to remember is that millions of people live on Twitter, giving you millions of opportunities to reach them!!
Unlike traditional media however, Twitter can also be used for advice, personal branding, feedback, directions, self or business promotion and marketing.
Immediately you are taken to a page that already has you email address filled in – and asks for your password. If you type in your password, the system automatically sends a message to everyone in your contact list inviting them to follow you on Twitter. If you want every single person in your system to receive this email, then fill in your password and allow Twitter’s automatic email invitation to run. This can take a few minutes. If you DO NOT want Twitter to send an invitation to everyone in your contact list, do NOT fill in your password! Just go to the top right and click “skip”. People who have both business and personal contacts in their computer may not want one group or the other to be included. You can always have one Twitter account for personal use, and one for business.
A good way to expand your following is to check out Twitter account of others you know – or people whose tweets you find interesting. Check out their followers. When you mouse over their name, a brief bio or description comes up. If you like it, begin following them. Chances are, the people they are following will be like-minded. Next, check out some groups and search for individuals who may be good prospects.
Another way to find people you may want to follow is to visit search.twitter.com. This is actually a Twitter site, but it provides more options for finding people. When you get to this site’s homepage, click on “advanced search,” and quite a few options come up that are pretty self explanatory. Similar to how you can add information in a Google search by adding the plus sign (+), you can fill in more than one of the search fields for more specific results.
Before you can accelerate you business using the Twitter platform, you need to use it a little and get a feel for how it works, what kind of tweets you like, and some Twitter etiquette. This can happen pretty fast though, so dive in and get started.
