How to add unique meta tags to individual posts ?

Using meta tags on your blog can increase your search engine ranking and and it gets even better by adding different meta tags for different blog posts. In simple language, meta tags are special HTML codes that gives search engines like Google some needed information about your website such as description, relevant keywords, title, etc. You can however define different meta tags for different pages. This is very useful if you blog on a wide number of topics. Adding different meta tags to individual blog posts makes it easier for bots to crawl and properly index your blog content and this helps in improving your site's ranking and also results in increasing the traffic to your site.



Though major search engines like Google and Yahoo do not put meta keywords into consideration that much like before, including them might still be of help to other search engines that still use them. Meta description is still important as this will be shown in search engine result pages.

Adding different meta tags to blog posts is a white hat on-site search engine optimization technique which isn't hard to implement on Blogspot sites though it still has to be done manually unlike Wordpress with a ready made plug in for this same purpose.

Sample of a general meta tag and how to use it on blogger can be found on this blog post as the one shown below is for specifying unique meta tags for different posts.


<b:if cond='data:blog.url == "BLOG-POST-URL-HERE"'>
<meta content='DESCRIPTION' name='description'/>
<meta content='KEYWORDS' name='keywords'/>
</b:if>

For this particular blog post, my unique meta tags for it should look just as shown below:


<b:if cond='data:blog.url == "http://yourseogenius.blogspot.com/2011/11/how-to-add-unique-meta-tags-to.html'>
<meta content='How to add different meta tags for different blog posts. This post explains how to use unique meta tags for blog post on blogger.' name='description'/>
<meta content='meta tag, blog, different, unique, search engine ranking, google' name='keywords'/>
</b:if>

Follow this steps to add the meta tags to the head section of your template:

- Login to your blog and click on design

- Click on Edit HTML

- Press CTRL + F and search for </head>

- Just below this, paste all the meta tags.

- Save your template.

Note that you can create different sets of meta tags for all your blog post but this almost impossible if you have a great deal of blog entries. You can apply this method to a couple of your most important blog posts.

Meta Tag Implementataion.

Basic SEO for beginners

The role of keyword in search engine optimization is very important. The target keyword of the page must be in the page including heading, anchor text and meta tags. In the age of internet, it is very tough to get top rank in search engines for a particular keywords even if your website has good PR and back links. It is due to lack of SEO techniques.

Remember these points when targeting the keywords:

1. First of all do not target your page with single keyword. Use keyword combination. If your website is related to travel in India, target it by "India Travel" not by India or by travel.

2. Use keyword suggestion tools to find the idea of appropriate keyword for a particular page. The popular keyword suggestion tools are google, keyword discovery, etc.

3. Must use your keyword in heading tag, 1-2 times in title and description, means not more than 7-8 times. Do not repeat it excessive to get higher in search engine ranking. It is against the search engine guidelines and your website can be penalize.

4. Use misspelled words in the page. If your one of the page is providing tour information on Taj Mahal then use "Tag Mahal" because people from outside India using it and will be beneficial for you.

5. Title tag should not more than 5-15 words, description should be up to 200-225 words and keywords should not more than 150 words.

6. If you are using images then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.

7. Use keyword in anchor text and it must be relevant text according to the page. Do not use text irrelevant to the page.