SEO GUIDE

Showing posts with label meta tags. Show all posts

How to add unique meta tags to individual posts ?

Using meta tags on your blog can increase your search engine ranking and and it gets even better by adding different meta tags for different blog posts. In simple language, meta tags are special HTML codes that gives search engines like Google some needed information about your website such as description, relevant keywords, title, etc. You can however define different meta tags for different pages. This is very useful if you blog on a wide number of topics. Adding different meta tags to individual blog posts makes it easier for bots to crawl and properly index your blog content and this helps in improving your site's ranking and also results in increasing the traffic to your site.

Though major search engines like Google and Yahoo do not put meta keywords into consideration that much like before, including them might still be of help to other search engines that still use them. Meta description is still important as this will be shown in search engine result pages.

Adding different meta tags to blog posts is a white hat on-site search engine optimization technique which isn't hard to implement on Blogspot sites though it still has to be done manually unlike Wordpress with a ready made plug in for this same purpose.

Sample of a general meta tag and how to use it on blogger can be found on this blog post as the one shown below is for specifying unique meta tags for different posts.


<b:if cond='data:blog.url == "BLOG-POST-URL-HERE"'>
<meta content='DESCRIPTION' name='description'/>
<meta content='KEYWORDS' name='keywords'/>
</b:if>

For this particular blog post, my unique meta tags for it should look just as shown below:


<b:if cond='data:blog.url == "http://yourseogenius.blogspot.com/2011/11/how-to-add-unique-meta-tags-to.html'>
<meta content='How to add different meta tags for different blog posts. This post explains how to use unique meta tags for blog post on blogger.' name='description'/>
<meta content='meta tag, blog, different, unique, search engine ranking, google' name='keywords'/>
</b:if>

Follow this steps to add the meta tags to the head section of your template:

- Login to your blog and click on design

- Click on Edit HTML

- Press CTRL + F and search for </head>

- Just below this, paste all the meta tags.

- Save your template.

Note that you can create different sets of meta tags for all your blog post but this almost impossible if you have a great deal of blog entries. You can apply this method to a couple of your most important blog posts.

Meta Tag Implementataion.

Meta Tags

The <META> Tag is a little bit different than the Tags we have already covered. The <META> Tag is known as a one-sided Tag since it requires no Closing Tag whatsoever.
Let's look at an example of how the <META> Tag is used:
<HEAD>
<TITLE> HTML Clinic - HTML Help For All </TITLE>
<META NAME="KEYWORDS" CONTENT="html,help,tag,clinic,free,table,form,code,">
<META NAME="DESCRIPTION" CONTENT="Top-Rated HTML Resource on the Web">
</HEAD>
ALL of the <META> Tags are entered between the <HEAD> and </HEAD> Tag set. The order you put them in is not important. Enter at least these two meta tags on each page.

The Meta Tag Attributes

The Attribute and Value entries work differently in Meta Tags than in other HTML Tags:NAME=
This Attribute only serves to give the Meta Tag an identifying name. In the example, you will notice I have used two of the most common Names, "KEYWORDS" and "DESCRIPTION".
CONTENT=
All this Attribute does is define what Content is to be associated with the Name you defined in theNAME= portion of the Meta Tag.
So, now, if you look at the example above you can see I have defined my first Meta Tag as the"Keywords" Meta Tag and have included a set of keywords (with a comma after each keyword) as the Content for that individual Meta Tag.
The second Meta Tag I have defined as the "Description" Meta Tag and I have included a short, detailed description of my site's highlights as the Content of that Meta Tag.

Other Commonly Used Meta Tags

<META NAME="AUTHOR" CONTENT="Your Name Here">
This tag lets you define who wrote your web page. You can use your real name, online name. or the name of your company. For example: "Bravenet Dave"<META NAME="COPYRIGHT" CONTENT="Enter Year And Company Name Here">
This tag allows you to define when your page was created. As the writer of your page you hold the copyright to the material on it. This does not allow you to claim the copyright on other people's works even if they appear on your page.
<META NAME="CONTACT_ADDR" CONTENT="Your Email Address Here">
This tag allows you to define the email address people should use to get in touch with you. For example: "webmaster@htmlclinic.com".
<META NAME="RATING" CONTENT="Add Your Rating Here">
What audience is your site geared towards? Possible values: "GENERAL", "14 YEARS", "MATURE", or"RESTRICTED".
<META NAME="ROBOT" CONTENT="Enter The Value Here">
Do you want search engines to index other pages on your site? When a search engine spider visits your page it will most likely try to follow your links and index every page it encounters.
Possible values:
"ALL"
This will tell a search engine spider to follow ALL the links on your web page and index everything it finds.
"NOINDEX"
This will tell a search engine NOT to index this page at all, but it can follow any links on the page.
"NOFOLLOW"
This will tell the search engine spider to index this page, but NOT to follow any links on this page.
"NONE"
This will tell the search engine NOT to index or follow any links on this page.
<META NAME="REVISIT-AFTER" CONTENT="Enter Value Here">
This tag lets you tell a visiting search engine spider when to come back and index the site again. Possible values can be any amount of time you want: "10 days", "2 months" "1 week" or whatever.
<META HTTP-EQUIV="REFRESH" CONTENT="2;URL=http://www.server.com/page.html">
You can use this tag to set up a redirection to another page. You can send your visitors to a different specific page by including this tag.
In the value portion of the CONTENT= attribute put in the number of seconds to pause, followed by a semi-colon, then type URL= and then add the address of the page you want the visitor to go to, just like this:
"2; URL=http://www.server.com/page.html".
So, after 2 seconds I would be whisked away to http://www.server.com/page.html.

Meta Tags: why you should use them

When you submit your site to a Search Engine, it sends a little program called a spider to visit your site and gather information about your site.The spider will take certain bits of information from your coding to determine what each page is about, and where and how it should be displayed to a person using the Search Engine. Most Search Engines will use your Meta Tag defined keywords and description to perform this task.
It is important to make sure that the keywords you use are relevant to your page. It is also VERY BAD to repeat any keyword more than 3 or 4 times. Search Engines will view this as an attempt toSPAM your keywords and probably drop your page altogether from the Search Engine listings.

Blogger Meta Tag

I’ve been busy working on a really cool bit of Blogger Meta Tag code, the last couple of days. This new code will let me control all my meta tag content dynamically with the exception of my blogs homepage, which will have its own static meta tag content, that is still totally customizable.

What's all this mean, why do I need this?
The old way of creating Meta Tags for a Blogger Template, will only let us set the Meta Tag content for all of our Blogger blogs, as single Meta Tags, that shows the same content on every single blog page.
My new improved code will automatically write this dynamic content to the Blogger template for each individual blog page:

TITLE

Description Meta Tag

Keywords Meta Tag

1) Title Tag = Blog Post Title + Blog Post Labels + Blog Title
2) Description Meta Tag = Blog Post Title + Blog Post Labels + Blog Description
3) Keywords Meta Tag = Blog Post Labels
The Blog Title pulls it’s content from Blogger Control Panel –> Settings –> Title. The Blog Description in the Meta Tag Description pulls it’s content from the Blogger Control Panel –> Settings –> Description. All the Label content pulls it’s content from each individual blog posts labels, so we use those Labels as Keywords inside the Meta Tags.
What all this does is provide Google our own unique content & keywords, that have a very good chance of showing up inside the Google Search results Pages description, just below the Title. The reason I say a very good chance of showing up is, it’s impossible for any website on the net to force Google to use content. With the Meta Tag Description, Google most times will look for that tag & use it in the SERP.
I’ve had my new Dynamic Meta Tags crawled by Google & already showing up in the Google SERP (Search Engine Results Page), after only a few hours of testing.

My intention is to have Google notice my blog for a wider dynamic selection of keywords & phrases, than my old static template. I’ll wait about a month & keep monitoring how Google Search handles the content in my SERP results, before I post any code for others to use on their own blogs, I want the code to be 100% up & running with results to show everyone.
Keep an eye out for related future blog post.
While I’m tweaking the code, have a look thru this blogs source code, to check out how every single page on this blog has dynamic Meta Tags & Page Titles (no two pages are the same).

SEO BASIC CONCEPTS

Optimization concepts, are the concepts which should be taken into consideration while optimizing your website in order to make it search engine friendly. The following points are worth noticing in a website.

Starting off with the meta tags (remember that meta tags are the most important tags, telling the search engine spiders the theme of your page, so it's important to have proper meta tags in your source code)

Title Tags - Title tags are the tags which represents the title of the web page. An accurate title makes it clear for the visitor about the web page and tells/gives the appropriate information of the web page. But title tags should not be too long. The standard limit for the title tags is 7 to 12 words or 75 to 87 characters. The optimum Keyword Density for the title tag is about 9 to 20%.

Meta Description - This tag is another very tag after the title tag. The Meta Description tells the visiting spider about the theme of the page, and helps in providing the relevant information to the user if he is searching to the related information to your website. The standard limit for the meta description should br nearly 15 to 20 words, or 150 characters. It should be noted that lot of keyword stuffing in the description tag may lead to or considered as SPAM. So it should be avoided, generally speaking the keyword should be repeated no tmore than thrice in the tag. The optimum Keyword Density for the description tag is about 5 to 10%.

Meta Keywords - The meta keyword tag is also considered as an important tag, in the search engine consideration of the website. The standard limit for the tag is nearly 50 to 70 words or 285 - 510 characters.

Now the second thing to be considered as the most important as SEO point of view is SITEMAPS. Spiders love sitemaps, so why not to create one for your own website, and tell the important pages for your website to be crawled and indexed.

Pages

ASK ME !!!!!!